The Mercedes-Benz Center at Keeler Motor Car Company recently hosted an exclusive evening that blended automotive excellence with high fashion and community spirit. The event, held at their Latham, NY location, showcased the latest sophistication from Lord & Taylor, exquisite jewelry from Hannoush Jewelers, and stunning hair and makeup stylings by Rumors Salon. Local models graced the runway alongside the sleek Mercedes-Benz GLE Coupe, the versatile Metris Van, and an eye-catching Special Edition SL, all representing the newest additions to the Mercedes-Benz vehicle lineup.
Over 600 guests attended this highly anticipated annual Customer Appreciation Event, a testament to Keeler Motor Car Company’s strong ties within the Capital Region. Alexander “Sandy” Keeler, president of Keeler Motor Car Company, remarked, “This special evening is our sincere thank you to our incredibly loyal customers and valued community partners. Their support has been instrumental in our business thriving within the Capital Region for an impressive 48 years.”
The evening was made possible through the generous support of several sponsors, including Hannoush Jewelers, Lord & Taylor, Rumors Salon and Spa, 15 Church, Pavilion Grand Hotel, D’Raymonds, and I Know Yew York, all contributing to the event’s unique and upscale atmosphere.
The Mercedes-Benz Center at Keeler Motor Car Company, originally established in 1968, has grown to become a premier destination for Mercedes-Benz enthusiasts across Central and Eastern New York, Vermont, and Western Massachusetts. Beyond offering an extensive selection of new, used, and certified pre-owned Mercedes-Benz vehicles, they provide comprehensive automotive services. Customers benefit from a dedicated finance department, a state-of-the-art service center staffed by expert technicians, and a cutting-edge Collision Center. Keeler Motor Car Company, the parent organization, has been a cornerstone of the Capital Region business community since 1967. Their Latham, NY campus proudly hosts six renowned franchises: Honda, BMW, MINI, Mercedes-Benz, Smart, and Sprinter, each committed to providing exceptional sales and service experiences. The Keeler Collision Center, located on-site, offers advanced repair services and holds certifications from both Mercedes-Benz and BMW, ensuring the highest standards of vehicle care.
