The Mercedes-Benz brand is globally recognized for its luxury, innovation, and distinctive visual identity. A crucial element of this identity is the Mercedes-Benz typeface, which plays a significant role in brand communication across all platforms, especially within the commercial vehicle divisions of Mercedes-Benz Trucks and Mercedes-Benz Buses. To ensure consistent and correct application of the brand’s visual elements, Mercedes-Benz utilizes the Brand Design System (BDS).
The Mercedes-Benz Brand Design System (BDS) serves as the central online platform for all guidelines and resources related to the brand’s visual appearance. This system is specifically tailored for Mercedes-Benz Trucks and Mercedes-Benz Buses, operating under the license of Mercedes-Benz Group AG. Within the BDS, users can find comprehensive information regarding design principles, brand guidelines, and practical tools to maintain brand consistency. For instance, the “Star Calculator” tool aids in determining the correct size of the Mercedes-Benz star logo for various applications. Furthermore, the BDS provides downloadable packages containing the official brand mark and templates compatible with standard software like Microsoft Office and Adobe InDesign, streamlining the design process for consistent brand representation.
Regularly consulting the BDS is highly recommended to ensure all materials are up-to-date, as the platform content is continuously updated and refined. Users can personalize their experience by adding specific pages to their favorites and subscribing to email notifications for updates. The BDS newsletter also disseminates information about new features and important updates within the brand design system.
Access to the Mercedes-Benz Brand Design System is restricted to maintain brand integrity and is primarily intended for internal stakeholders. This includes employees of Daimler Truck AG within the Mercedes-Benz Trucks and Buses divisions, their subsidiaries, partner organizations, authorized dealers, service partners, and their respective service providers.
The Mercedes-Benz Brand Design System (BDS) is the definitive resource for upholding the Mercedes-Benz brand identity across commercial vehicle communications, with a strong emphasis on correct typeface usage.
For external parties requiring access to the BDS, registration is available through the online portal: https://brand-design-trucks.mercedes-benz.com. Access requests can be initiated at https://brand-design-trucks.mercedes-benz.com/request-access.
Should you have further inquiries or require assistance in applying the Mercedes-Benz design guidelines for Trucks and Buses after consulting the BDS, the dedicated hotline at [email protected] is available for prompt support.
In product communication, Mercedes-Benz Trucks and Buses exclusively employ the “Mercedes-Benz Corpo” font family, licensed from Mercedes-Benz Group AG. For internal users within Daimler Truck AG, the necessary fonts for MS Office applications are typically pre-installed on workstations. External partners can access font packages via a dedicated download service (Terms of Use).
It is important to differentiate between the brand typeface, “Mercedes-Benz Corpo,” and Daimler Truck AG’s corporate typeface, “Daimler CS.” Daimler CS is utilized for corporate design purposes and has different licensing restrictions. Distribution of the “Daimler CS” typeface to external third parties is managed exclusively by the font manufacturer, Monotype Imaging Holdings Inc., due to licensing agreements. Employees of Daimler Truck AG are not authorized to distribute the “Daimler CS” typeface externally. Understanding and correctly using the “Mercedes-Benz Corpo” typeface, as detailed within the Brand Design System, is crucial for maintaining brand consistency and visual identity in all communications related to Mercedes-Benz commercial vehicles.
