Mercedes-Benz, a name synonymous with automotive excellence and iconic design, extends its legacy of sophistication into the realm of fragrance with SIGN. This new scent captures the power, intensity, and lasting impression of the brand, much like the famed Mercedes-benz Symbol represents prestige and innovation. SIGN is more than just a fragrance; it’s an olfactory embodiment of the values and aspirations associated with the three-pointed star.
Olivier Cresp, the master perfumer behind SIGN, has crafted a multi-faceted fragrance that revolves around exceptional raw materials, highlighting a commitment to quality that mirrors Mercedes-Benz’s own dedication to craftsmanship. The top notes of SIGN immediately captivate with the vibrant effervescence of cardamom. This “green gold,” sourced from Guatemala, blends seamlessly with the spicy freshness of pink peppercorn SFE, creating an intriguing contrast with the fragrance’s warmer, vanilla-infused base. This initial burst is designed to awaken the senses, much like the striking presence of a Mercedes-Benz vehicle on the road.
Alt text: The sleek and modern bottle design of Mercedes-Benz SIGN fragrance, reflecting the brand’s commitment to sophisticated aesthetics.
As the fragrance develops, the heart reveals a sophisticated bouquet. Aromatic lavender and orange blossom provide a classic floral touch, while rose geranium adds a hint of spice and depth. A particularly noteworthy ingredient is the violet leaf absolute, now a rare treasure in modern perfumery. This carefully curated blend creates a balanced and refined core, echoing the meticulous engineering and attention to detail found in every Mercedes-Benz automobile. The inclusion of rare and high-quality ingredients underscores the luxury and exclusivity associated with the Mercedes-Benz symbol.
The base notes of SIGN provide a warm and sensual foundation that ensures a lasting impression. Tonka bean and white musk intertwine to create a comforting and inviting accord, while cashmere and woody patchouli SFE add layers of richness and complexity. The patchouli, sourced sustainably from Java and Sumatra through development partnerships, not only contributes to the fragrance’s depth but also reflects Mercedes-Benz’s growing commitment to environmental responsibility. This dedication to sustainability mirrors the brand’s forward-thinking approach in the automotive industry, always striving for innovation with conscience.
Alt text: The iconic three-pointed star Mercedes-Benz symbol on a vehicle, representing luxury, quality, and innovation, values mirrored in the SIGN fragrance.
In line with this commitment, Mercedes-Benz has taken significant steps to ensure SIGN is produced with environmental awareness. The fragrance bottle itself is crafted using over 40% recycled glass, reducing its environmental footprint. Furthermore, the inner packaging that cradles the precious bottle is made from FSC-certified recycled paper, emphasizing recyclability and responsible sourcing. This eco-conscious approach extends to the ingredients as well. Mercedes-Benz, in collaboration with Firmenich, has prioritized sustainably sourced cardamom and patchouli, partnering with local farming communities in Guatemala and establishing development partnerships in Java and Sumatra to ensure both quality and ethical sourcing. This dedication to sustainability is a testament to Mercedes-Benz’s evolving brand values, aligning luxury with responsibility, much like the Mercedes-Benz symbol now represents progress and a future-oriented vision.
Olivier Cresp summarizes the essence of SIGN, stating, “I came across some exceptional raw materials in Guatemala, notably cardamom. When I came back, I wanted to use this green gold in a new creation for men. SIGN is a wonderful, multi-faceted fragrance built around this rare spice.” His words encapsulate the spirit of SIGN – a fragrance built on exceptional ingredients, meticulous craftsmanship, and a vision of modern luxury that resonates with the enduring appeal of the Mercedes-Benz symbol. SIGN is not just a scent; it’s an extension of the Mercedes-Benz experience, a fragrance that truly represents excellence.
