Following the unveiling of its inaugural real estate venture in Dubai, Mercedes-Benz is extending its portfolio of branded residences to the United States with Mercedes-Benz Places in Miami. Teaming up with JDS Development Group, the German automaker is set to construct a 67-story mixed-use tower at 1 Southside Park in Miami’s vibrant Brickell neighborhood. This ambitious project, known as Mercedes-Benz Places, will encompass over 2.5 million square feet and feature an impressive 791 private residences. Prospective homeowners can expect prices starting from $550,000 for studios, scaling up to $4 million for spacious three-bedroom units. Details regarding the penthouses are anticipated to be released in the future.
Beyond the luxurious condo residences, this striking development will offer 200,000 square feet of Class A office space, state-of-the-art health and wellness facilities, a 174-key hotel, curated retail spaces, and convenient on-site parking. Mercedes-Benz Places Miami is designed by Field Operations, the acclaimed urban landscape architects renowned for their transformative work on the High Line in New York City and Miami’s own Underline. Notably, the development will incorporate the largest green area in Brickell, creating an urban oasis for residents and visitors alike.
Michael Stern, Founder and CEO of JDS Development Group, expressed enthusiasm about the collaboration, stating, “It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future. Underpinned by sustainable building methods and design, Mercedes-Benz Places in Miami will create a legacy not just for Brickell but for Florida as a whole.”
The design ethos of Mercedes-Benz will be seamlessly integrated throughout Mercedes-Benz Residences Miami. The luxury car brand’s signature “sensual purity” design philosophy will be reflected in the building’s cube-like structure, characterized by fluid lines and shimmering silver accents.
Eva Wiese, Head of Mercedes-Benz customer solutions GmbH, elaborated on the vision behind Mercedes-Benz Places, “Our branded real-estate venture in Miami embodies the strategy behind Mercedes-Benz Places. We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to in a location worth living in.”
Construction of this innovative high-rise in Miami has already commenced, with move-ins projected for 2027. Ryan Serhant, a prominent real estate broker and former star of Million Dollar Listing New York, will be spearheading sales for Mercedes-Benz Residences Miami.
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