When you explore the world of Mercedes-Benz Brabus on our website, we aim to provide you with the best possible experience. To achieve this, like many websites, we use cookies. These small text files are stored on your device to help us understand how you interact with our site and improve it for you. This page explains how we use cookies, particularly in relation to services like Google Analytics and HubSpot, and how we protect your privacy in accordance with GDPR.
We utilize Google Analytics to analyze website usage, such as the time you spend on our pages, your browsing behavior, and the content you view. This helps us understand what aspects of the Mercedes-Benz Brabus experience online are most engaging for you. For this purpose, Google may also collect location and device data, including your IP address. This data processing is based on your consent, as outlined in Article 6 para. 1 lit. a) GDPR, and you have the right to withdraw this consent at any time, as per Article 7 para. 3 GDPR. Any transfer of your data to Google LLC in the USA is protected by EU standard contractual clauses (Article 46 GDPR). For detailed information, please refer to our comprehensive GDPR policy and Google’s privacy policy.
Similarly, our website employs the HubSpot tracking code, which also uses cookies. This allows us to gather and assess information about your website use, enabling us to measure the effectiveness of our online offerings related to Mercedes-Benz Brabus. This data processing, like Google Analytics, is based on your consent (Article 6 para.1 lit. a) GDPR), which you can withdraw at any time. Further details can be found in our GDPR policy.
To give you a clearer picture, here’s a table outlining the cookies we use and their functions:
| Cookie | Description | Lifetime | Domain |
|---|---|---|---|
| _ga | Tracks user website interactions, including website origin. | 2 years | .brabus.com |
| _gid_ | Registers a unique user ID for website usage statistics. | 24 hours | .brabus.com |
| ga | Determines session status during website visits. | 2 years | .brabus.com |
| gac_gb | Tracks campaign information when Google Analytics and Google Ads are linked. | 90 days | .brabus.com |
| _gat | Manages the request rate for Google Analytics to ensure optimal performance. | 1 minute | .brabus.com |
| __hstc | Contains user ID and visit details (time, number of visits). | 6 months | .brabus.com |
| hubspotutk | Recognizes users when submitting forms, using a unique user ID. | 6 months | .brabus.com |
| __hssc | Counts page views within a single browsing session. | 30 minutes | .brabus.com |
| __hssrc | Provides information about the current user session. | Session | .brabus.com |
This use of cookies is essential for us to understand what works well on our website and how we can improve the experience for enthusiasts of Mercedes-Benz Brabus vehicles. By analyzing website traffic and user behavior, we can optimize our content, design, and overall website performance to better serve your interests in Mercedes-Benz Brabus. We are committed to protecting your personal data and ensuring transparency in our data processing practices. You maintain control over your consent and can manage your cookie preferences at any time.
