Ola Källenius, Chairman of Mercedes-Benz Group, posed a compelling question at the Consumer Electronics Show in Las Vegas: “Where do we take it from here?” His answer was embodied in a groundbreaking global partnership between Mercedes-Benz and the creators of the Avatar films, a collaboration underscoring the urgent need for carbon-neutral vehicle production and a sustainable future. This alliance gave rise to the Mercedes-Benz VISION AVTR, a concept vehicle that redefines automotive possibilities, inspired by Avatar and heralding a new era of interaction between humanity, machines, and nature.
Reflecting the harmonious existence of the Na’vi with their environment, the VISION AVTR is engineered for zero-emission sustainability, reconnecting us with the natural world. It operates independently of fossil fuels, employing graphene-based organic cell technology devoid of rare and toxic elements. This potent system empowers the vehicle with an impressive 435-mile range and rapid 15-minute charging through conductive technology. Significantly, the organic battery components are compostable and recyclable, emphasizing the crucial importance of a future circular economy.
Mercedes-Benz designers have infused life into the machine, creating unprecedented intuitive interactions that immerse occupants in a symbiosis of driver and natural surroundings, seamlessly merging human and machine. The curved display module showcases real-time 3D graphics of natural wonders, such as China’s Huangshan mountains, California’s Hyperion Tree, and Australia’s Pink Lake Hillier. These visualizations illustrate unseen natural forces like bioenergy, magnetic fields, and ultraviolet light.
The VISION AVTR’s revolutionary design boldly proclaims progressive luxury, captivating the senses. Dynamic interior contours and light strips draw inspiration from natural forms. Eschewing buttons and switches, vehicle functions are projected onto the driver’s body or hand, fostering an intuitive and seamless interface. The center console, symbolizing the Tree of Souls from Avatar, extends to form a transparent roof structure with captivating surfaces, colors, and hologram effects. Further blurring the lines between technology and nature, portions of the interior incorporate color-changing fabrics that interact dynamically with natural light.
The exterior of the VISION AVTR is a tangible dialogue between luxury and sustainability, a sculpture in motion. The stretched “One Bow” design echoes Na’vi aesthetics, while fiber optics pulsating through the vehicle like neural pathways visualize energy flow into the tires. Each wheel is engineered for independent drive, enabling rotations of up to 30 degrees for unique crab-like sideways movement. Perhaps most strikingly, the 33 multi-directional moveable surface elements, or “bionic flaps,” create an otherworldly aesthetic and facilitate communication between the vehicle and the external environment.
The Mercedes-Benz VISION AVTR concept car premiered to global acclaim on January 6, 2020, at the Consumer Electronics Show in Las Vegas, Nevada. While the Mercedes Avtr Price isn’t a conventional figure for a concept car, it represents the immeasurable value of pioneering sustainable technology and a visionary approach to automotive design. The VISION AVTR doesn’t just hint at the future of driving; it embodies the price of progress and the investment in a sustainable, technologically advanced automotive future.
