Mercedes-Benz Stadium, home to the NFL’s Atlanta Falcons and MLS’ Atlanta United, has rapidly become an iconic landmark in the Atlanta skyline since opening its doors in 2017. Beyond its striking architecture and state-of-the-art amenities, one question frequently arises: what was the cost of Mercedes-Benz Stadium Atlanta? Often cited at $1.6 billion, understanding this figure requires a deeper dive into what makes this stadium a premier sports and entertainment destination and how that investment translates to fan experience and city impact.
While the initial price tag of $1.6 billion might seem staggering, it’s crucial to contextualize this cost of Mercedes-Benz Stadium Atlanta within the realm of modern stadium construction and the ambitious vision for this project. This wasn’t just about building a football stadium; it was about creating a multi-purpose venue capable of hosting a wide array of events, from NFL and MLS games to concerts, college football classics, and even FIFA World Cup matches in 2026. The design incorporated cutting-edge features like the retractable “petal” roof, a marvel of engineering weighing 4,000 tons, and the massive 62,000-square-foot Halo video board, the largest in the NFL. These features, while contributing to the overall cost of Mercedes-Benz Stadium Atlanta, are integral to the stadium’s unique appeal and enhanced fan experience.
The Falcons’ move to Mercedes-Benz Stadium marked a significant upgrade from their previous homes, Atlanta-Fulton County Stadium (1966-1991) and the Georgia Dome (1992-2016). This new stadium was envisioned to be more than just a venue; it was intended to be a catalyst for downtown Atlanta’s revitalization and a symbol of the city’s growing prominence on the global stage. The cost of Mercedes-Benz Stadium Atlanta reflects this ambition, encompassing not only the physical structure but also the surrounding infrastructure and development.
The Home Depot Backyard, an 11-acre greenspace outside Mercedes-Benz Stadium, is prime tailgating land for Falcons fans. (Todd Kirkland / Getty Images)
Fan Experience Beyond the Price Tag
Despite the significant cost of Mercedes-Benz Stadium Atlanta, the focus remains on delivering exceptional value to fans. Arthur Blank, owner of both the Falcons and Atlanta United, has emphasized hospitality and fan-centric design. This philosophy is evident in the stadium’s diverse dining options, ranging from high-end selections to remarkably affordable fan favorites. For just $20, fans can enjoy staple concessions like pizza, hot dogs, chicken strips, popcorn, soft drinks, pretzels, and nachos – some of the most budget-friendly options in the entire NFL.
The Athletic‘s stadium ranking placed Mercedes-Benz Stadium at an impressive 8th out of 30 NFL venues in 2023, highlighting its amenities and user-friendliness. While its newness might not yet translate to top rankings in traditional stadium atmosphere, the sheer quality of the facility and the game day experience compensate significantly.
Insider Tips for an Unforgettable Game Day
To truly maximize your experience at Mercedes-Benz Stadium, understanding some insider tips can be invaluable, regardless of the cost of Mercedes-Benz Stadium Atlanta.
Must-Watch Game: Mark your calendar for September 22nd when the Kansas City Chiefs, Super Bowl champions, visit Atlanta for “Sunday Night Football.” This highly anticipated matchup promises an electrifying atmosphere.
Fan Tradition: The Train Horn: Experience the unique Atlanta tradition of the train horn, sounded before each Falcons game by a celebrity fan. This pays homage to Atlanta’s history as a railroad hub and adds a distinct local flavor to the game day experience.
Josh Kendall’s Favorite Thing: Affordable Concessions: Take advantage of the incredibly affordable food options, ensuring you can enjoy a full game day experience without breaking the bank.
Best Seating Value: For optimal viewing without premium prices, fans recommend the first 10 rows of the 300 section at the 50-yard line. This section provides excellent field views and clear sightlines to the impressive Halo video board.
Can’t-Miss Food: Indulge in “The Mac Shac” on the 100 level, featuring mac and cheese with BBQ meat and customizable toppings for just $11.
Best Beer Options: Explore the beer islands on every concourse or the 100-yard bar on the 300 level for a wide selection of beverages.
Photo Spots: Capture memorable moments at Section 101/136 overlooking the field or at the AT&T perch on the 200 level for panoramic stadium views.
Kid-Friendly Activities: Engage with interactive displays like the Mercedes F1 exhibit to keep younger fans entertained throughout the game day.
Tailgating Hotspot: Join the pre-game excitement at The Home Depot Lot in the superfan section, offering a lively atmosphere and great views of the Atlanta skyline right next to the stadium.
Essential Information for Your Visit
Planning your trip to Mercedes-Benz Stadium? Here’s what you need to know to ensure a smooth and enjoyable experience, further emphasizing the value proposition beyond just the cost of Mercedes-Benz Stadium Atlanta.
Stadium Address: 1 AMB Drive NW, Atlanta, Ga. 30313.
Year Opened: 2017.
Roof: Retractable.
Playing Surface: FieldTurf.
Stadium Capacity: 71,000.
Tickets: While average ticket costs can vary, exploring options like StubHub can provide access to games. Season tickets are highly sought after, with a waiting list in effect.
Bag Policy: Adhere to the clear bag policy to expedite entry. Clear bags (12x6x12 inches max) are permitted, along with small non-clear bags (4.5×6.5 inches max).
Outside Food & Beverage Policy: Outside food and drinks are generally not allowed, except for one unsealed water bottle per person and exceptions for baby formula/milk and medically necessary items.
ADA Accessibility: Mercedes-Benz Stadium is committed to accessibility. Visit their website for detailed information on ADA services.
Tailgating Policy: The Home Depot Backyard is the official tailgating zone, opening 4.5 hours before games and closing 2 hours after.
Transportation: Utilize driving, rideshare services, or MARTA rail and bus for convenient access.
Learn More: Visit www.mercedesbenzstadium.com/ for comprehensive details.
In conclusion, while the cost of Mercedes-Benz Stadium Atlanta represents a significant investment, it has yielded a world-class venue that elevates the fan experience, attracts major events, and contributes to Atlanta’s vibrant sports and entertainment scene. From its architectural marvels to its affordable concessions and fan-friendly policies, Mercedes-Benz Stadium delivers a return on investment that extends far beyond the final score.
