Mercedes-Benz, a brand synonymous with luxury and high performance, has consistently aimed to capture the attention of both long-time enthusiasts and new generations of drivers. Moving beyond its reputation of inaccessibility, the German automaker has been strategically evolving its communication, evident in recent campaigns featuring prominent figures like Bradley Cooper. Now, Mercedes-Benz is back in the spotlight with a new commercial, this time starring the globally recognized actor Antonio Banderas alongside a captivating actress – his daughter, Stella Banderas.
The latest Mercedes-Benz advertisement, aptly titled “Knows your day. Drives your way,” is a product of the agency Team X and cleverly showcases the innovative features of the new E-Class sedan. The commercial’s narrative revolves around Stella Banderas lending her sophisticated Mercedes E-Class to her father, Antonio, as he navigates the chaos of moving. What ensues is a humorous and insightful exploration of the car’s personalized technology. As Antonio takes the wheel, the Mercedes E-Class, attuned to Stella’s daily routines, embarks him on a series of adventures. From spontaneous coffee stops and manicure appointments to unexpected nightclub visits, the car’s intelligent system orchestrates a day filled with Stella’s habits, all set to the infectious beat of Boney M.’s classic “Daddy Cool.”
Bettina Fetzer, Director of Communications and Marketing at Mercedes-Benz, highlights the perfect casting choice for this campaign: “Antonio and Stella Banderas are the perfect family duo for our new campaign. Their close father-daughter relationship perfectly reflects the characteristics of the new Mercedes-Benz E-Class, whose ultimate goal is to unite brands through 100% intuitive technology.” This commercial not only emphasizes the cutting-edge technology and customizable experience offered by the new E-Class but also leverages the authentic and warm dynamic between a father and daughter, making luxury and innovation relatable and engaging for a wider audience.
Discover the charm and technological prowess of the new Mercedes-Benz E-Class by watching the full commercial on YouTube.
