AMSOIL INC., a Wisconsin-based, family-owned global leader in synthetic lubricant technology, has announced the acquisition of Benz Oil, another family-owned Wisconsin company specializing in industrial and metalworking fluids. This strategic move brings together two companies with shared values and a commitment to providing superior lubricant solutions, significantly enhancing AMSOIL’s industrial business unit and solidifying its position in the industrial lubricants market, particularly concerning benz oil and related products.
“Bringing the Benz team and facilities onboard as part of AMSOIL Industrial immediately boosts our capabilities and expertise with industrial fluids,” stated AMSOIL Chairman & CEO Alan Amatuzio. This acquisition signals a major expansion for AMSOIL Industrial, making it a more comprehensive provider for businesses seeking to optimize operational efficiency and reliability through advanced lubricant technologies, including specialized benz oil formulations.
The acquisition expands AMSOIL Industrial’s product portfolio beyond its existing turbine oil, hydraulic oil, gear oil, and compressor oil to now include Benz Oil’s specialties: cutting and grinding metalworking fluids, process fluids, heat-transfer fluids, and other specialized industrial lubricants, including a broader range of benz oil products. This broadened product offering allows AMSOIL Industrial to cater to a wider array of industrial applications and customer needs.
Dave Meyer, AMSOIL VP, Industrial, emphasized the cultural alignment between the two companies: “The most exciting thing about this acquisition is how similar our companies are in our approach to business. We both place high value on our people and our customers.” This shared customer-centric philosophy ensures a seamless transition and continued high-quality service for customers of both AMSOIL and Benz Oil as they integrate their operations. Both companies prioritize a consultative sales approach, focusing on delivering value beyond transactional interactions, a key aspect when providing specialized industrial lubricants like benz oil.
Alt text: Benz Oil’s raw material storage facility in Milwaukee, now part of AMSOIL, showcasing large-scale industrial lubricant capacity.
The Benz facilities located in Milwaukee will be rebranded as AMSOIL, and will continue to operate sales, laboratory, production, and distribution from this location. This continuity ensures that Benz Oil’s established expertise and operational capabilities in the area of industrial and benz oil manufacturing are preserved and integrated into AMSOIL’s larger framework.
Dixon Benz II, CEO of Benz Oil, highlighted the importance of finding a suitable successor for his family’s legacy: “As the third-generation leader of a family-owned company with a strong legacy, it was important for us to find new ownership that would seamlessly embrace our values and preserve the core of what we have built over the past 125 years.” He expressed confidence that AMSOIL, also a family-owned Wisconsin company, is well-positioned to uphold these values and drive future growth for the Benz Oil business, particularly within the specialized benz oil market.
Alt text: Leaders from AMSOIL and Benz Oil companies shake hands, symbolizing the merger of expertise in synthetic and industrial lubricants.
About AMSOIL
AMSOIL has been at the forefront of synthetic lubricant innovation since 1972, when it introduced the world’s first synthetic motor oil to meet American Petroleum Institute service requirements. Built on principles of excellence, integrity, and strong leadership, AMSOIL has become a respected brand across automotive, powersports, industrial, and racing markets. The company’s commitment to innovation ensures it remains a leader in providing advanced lubrication solutions.
About Benz Oil
Founded in 1898, Benz Oil has established itself as a leading manufacturer and supplier of industrial lubricants, specializing in custom lubrication technologies. With a strong focus on adapting to technological advancements and understanding the evolving needs of the global industrial market, Benz Oil offers extensive technical resources, including an innovative oil analysis laboratory and significant raw material storage, positioning itself as a valuable partner for manufacturers seeking specialized lubricant solutions, including benz oil products.
This acquisition represents a significant step forward for both AMSOIL and Benz Oil, creating a stronger, more diversified industrial lubricant provider with enhanced expertise and resources to serve a wider range of customer needs in the industrial sector, especially for those requiring specialized benz oil and metalworking fluid solutions.
