Mercedes-Benz, renowned for its luxury automobiles, is steering into the luxury real estate market with its latest venture: Mercedes-Benz Places in Miami. Following the announcement of their Dubai project, the German automaker is expanding its branded residences to the United States, choosing Miami’s vibrant Brickell neighborhood as its prime location.
Teaming up with JDS Development Group, Mercedes-Benz is set to construct a striking 67-story mixed-use tower at 1 Southside Park. This ambitious Mercedes-Benz building Miami project will span over 2.5 million square feet, offering an impressive 791 private residences. Potential homeowners can anticipate a range of options, with prices starting at $550,000 for studios and reaching up to $4 million for expansive three-bedroom units. Details regarding the exclusive penthouses are expected to be revealed in the future.
The prominent Mercedes-Benz star logo marks the entrance of the Mercedes-Benz building in Miami, a 67-story tower designed for luxury living. Image Credit: The Boundary
Beyond luxurious condos, Mercedes-Benz Places Miami will feature 200,000 square feet of premium office spaces, state-of-the-art health and wellness facilities, a 174-key hotel, and curated retail spaces, ensuring a comprehensive living experience. The development will also include ample on-site parking for residents and visitors. A key highlight of this Mercedes-Benz building Miami is the landscape architecture, envisioned by Field Operations, the acclaimed urban designers behind New York’s High Line and Miami’s Underline. Mercedes-Benz Places is poised to boast the largest green area in Brickell, offering a serene urban oasis amidst the bustling city.
Michael Stern, founder and CEO of JDS Development Group, expressed enthusiasm for the project, stating, “It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future. Underpinned by sustainable building methods and design, Mercedes-Benz Places in Miami will create a legacy not just for Brickell but for Florida as a whole.” This Mercedes-Benz building Miami is not just a residence; it’s intended to be a landmark.
The design philosophy of Mercedes-Benz will be seamlessly integrated throughout the Mercedes-Benz building Miami. The automaker describes the architectural style as embodying “sensual purity,” characterized by clean, cube-like structures, flowing lines, and a sophisticated palette of shimmering silver tones. This aesthetic aims to translate the brand’s luxury and design language into a residential environment.
Balconies with aerodynamically curved corners extend from the residences in the Mercedes-Benz building Miami, offering modern design and outdoor living spaces. Image Credit: The Boundary
Eva Wiese, head of Mercedes-Benz customer solutions GmbH, elaborated on the vision behind Mercedes-Benz Places Miami: “Our branded real-estate venture in Miami embodies the strategy behind Mercedes-Benz Places. We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to in a location worth living in.” The focus is on creating a holistic living experience that reflects the Mercedes-Benz brand ethos.
Construction of this innovative Mercedes-Benz building Miami has already commenced, with move-ins anticipated in 2027. Ryan Serhant, a well-known real estate broker and former star of Million Dollar Listing New York, will be spearheading sales for the project.
Mercedes-Benz Places Miami, a new landmark building in Brickell, is set to redefine luxury living in Miami. Image Credit: The Boundary
