The 2014 Mercedes-benz Sprinter marked a significant refresh for this versatile van, and I had the exciting opportunity to capture its essence for North America, specifically for Mercedes-Benz Canada. The location? Halifax, a remarkably friendly Canadian city that proved to be the perfect backdrop for showcasing the Sprinter’s real-world capabilities. This wasn’t just about pretty shots; Mercedes-Benz envisioned a “darker, grittier, real-world” campaign to highlight the newly redesigned van’s robustness and adaptability.
This vision meant moving beyond studio settings and embracing on-location shoots in diverse scenarios. A key element, relatively uncommon in traditional automotive photography, was the inclusion of people. After all, the Sprinter isn’t just a vehicle; it’s a workhorse, a partner for businesses ranging from florists to construction crews. Emphasizing the human element was crucial to illustrate its functionality and appeal to a broad audience.
The resulting images were intended for comprehensive use across Mercedes-Benz Canada and North America – brochures, iPad applications, advertisements, and websites, covering all marketing fronts. The week-long shoot involved demanding 10 to 14-hour days, a testament to the dedication required to bring this campaign to life. Despite the grueling schedule, the experience was incredibly rewarding, capturing the 2014 Mercedes-Benz Sprinter in its element.
The 2014 Sprinter van is designed to meet a wide array of needs. From its spacious cargo area to its robust build quality, it’s engineered for businesses that demand reliability and versatility. The “darker, grittier” campaign aesthetic perfectly underscores this work-ready nature, moving away from overly polished portrayals to highlight its real-world utility.
This photoshoot aimed to capture the essence of the 2014 Mercedes-Benz Sprinter – not just as a vehicle, but as an integral part of various businesses and everyday work life. The diverse imagery produced reflects its adaptability and reinforces its position as a leading commercial van in the North American market. The redesigned 2014 model year brought enhanced features and a refreshed look, solidifying the Sprinter’s appeal for businesses seeking a dependable and capable van.
