Since Carl Benz invented the automobile in 1886, Mercedes-Benz has been synonymous with pioneering spirit and class-defining vehicles. For 137 years, the brand has consistently pushed the boundaries of automotive innovation, setting benchmarks from the first Patent-Motorwagen to today’s cutting-edge electric vehicles. At IAA Mobility 2023 in Munich, Mercedes-Benz reaffirmed this legacy, showcasing a vision for an electrified and digital future while honoring its heritage of excellence that began in 1886. CEO Ola Källenius unveiled the Concept CLA Class, a precursor to a new model family built on the revolutionary Mercedes-Benz Modular Architecture (MMA), signaling a bold step forward for the brand at the gateway to luxury.
A Legacy of Innovation: From 1886 to Electric Mobility
The story of Mercedes-Benz is intrinsically linked to the birth of the automobile itself. In 1886, Carl Benz’s Patent-Motorwagen marked the dawn of a new era in personal transportation. This groundbreaking invention laid the foundation for Mercedes-Benz’s unwavering commitment to innovation and its enduring pursuit of automotive perfection. Over the decades, Mercedes-Benz has consistently introduced groundbreaking technologies and designs, shaping the automotive landscape and setting the standard for luxury and performance. From the iconic Silver Arrows race cars to the opulent S-Class sedans, Mercedes-Benz vehicles have always represented the pinnacle of automotive engineering.
Today, as the automotive industry undergoes a transformative shift towards electric mobility, Mercedes-Benz remains at the forefront of innovation. The “Defining Class since 1886” theme, which underpins Mercedes-Benz’s global marketing campaign launched at IAA Mobility 2023, serves as a powerful reminder of this enduring legacy and the brand’s continued commitment to shaping the future of driving. The unveiling of the Concept CLA Class and the announcement of the MMA platform are clear indicators that Mercedes-Benz is not just embracing the electric revolution, but leading it, driven by the same pioneering spirit that sparked the automotive age in 1886.
Concept CLA Class: Electrifying the Gateway to Luxury
The Concept CLA Class stands as a bold statement of Mercedes-Benz’s electric ambitions. As the forerunner of the first model family built on the all-new Mercedes-Benz Modular Architecture (MMA), this concept car embodies the future of entry-level luxury within the Mercedes-Benz portfolio. The MMA platform is designed from the ground up for electric vehicles, promising exceptional range and efficiency, pioneering technology, and a sustainable approach to vehicle manufacturing.
Equipped with a next-generation electric drive unit developed in-house, the Concept CLA Class boasts a remarkable range of over 750 kilometers (466 miles) on a single charge (WLTP). This impressive range is achieved with an energy consumption of approximately 12 kWh/100 kilometers (5.2 mi/kWh), positioning it as a leader in electric vehicle efficiency. Beyond range, the Concept CLA Class introduces MB.OS, an entirely new operating system that will fundamentally enhance the user experience, encompassing everything from driving assistance and navigation to charging and in-car entertainment. Sustainability is also a core focus of the MMA platform, with Mercedes-Benz aiming to reduce CO2 emissions in the value chain by more than 40 percent compared to previous architectures.
Alt text: Sleek side profile of the Mercedes-Benz Concept CLA Class electric vehicle in silver, showcasing its aerodynamic design and futuristic wheels.
Ola Källenius emphasized the significance of the Concept CLA Class, stating, “With the Concept CLA-Class as a predecessor and the four upcoming MMA vehicles, we are elevating every aspect of what customers can expect from Mercedes-Benz in this segment… MB.OS will create a fundamentally enhanced customer experience… And we’re also exploring what’s possible in terms of sustainability with this vehicle.” Markus Schäfer, Chief Technology Officer, further highlighted the technological leap, noting, “The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our ground-breaking VISION EQXX technology program.”
E-Class All-Terrain: Versatility Meets Modernity
Expanding the new E-Class family, Mercedes-Benz presented the world premiere of the E-Class All-Terrain at IAA Mobility 2023. This model caters to drivers seeking versatility and capability without compromising on the luxury and innovation synonymous with the E-Class. The E-Class All-Terrain distinguishes itself with enhanced functionality for off-road adventures, combining rugged design elements with the advanced technology of the new E-Class generation.
Equipped with switchable off-road driving modes, standard 4MATIC all-wheel drive, and AIRMATIC air suspension, the E-Class All-Terrain is engineered to confidently handle diverse terrains, from city streets to gravel tracks. Its distinctive design includes a twin-louver grille, unique bumpers, chrome underride guards, and dark grey wheel-arch cladding, further emphasizing its adventurous character. The E-Class All-Terrain seamlessly blends the sophisticated comfort of the E-Class with enhanced capabilities, making it a compelling option for those who demand both luxury and versatility.
Alt text: Front three-quarter view of the Mercedes-Benz E-Class All-Terrain, showcasing its distinctive grille and robust front bumper design.
EQB: Intelligent and Efficient Electric Mobility
The all-electric EQB also made its debut at IAA Mobility, showcasing significant upgrades that align with Mercedes-Benz’s commitment to luxury electric vehicles. The updated EQB features a refreshed design, technology enhancements including the latest generation of MBUX (Mercedes-Benz User Experience), improved comfort and functionality, and more advanced driver-assistance systems.
These enhancements elevate the EQB’s appeal as a practical and intelligent electric SUV, perfectly suited for urban environments and beyond. The EQB embodies Mercedes-Benz’s dedication to making electric mobility accessible and desirable, offering a compelling blend of efficiency, technology, and family-friendly practicality within the electric vehicle segment.
Alt text: Front view of the updated Mercedes-Benz EQB electric SUV in blue, highlighting its redesigned headlights and modern front fascia.
Building the Future of Charging: Mercedes-Benz Charging Network
Recognizing that a seamless charging experience is crucial for widespread EV adoption, Mercedes-Benz announced the development of its own global Charging Network. The first Mercedes-Benz Charging Hubs are set to open in Atlanta (USA), Chengdu (China), and Mannheim (Germany) in the fall of 2023, marking the initial phase of a global rollout. By the end of 2024, the network is projected to expand to over 2,000 high-power charging points, with a long-term goal of establishing more than 2,000 Charging Hubs and over 10,000 charging points by the end of the decade.
This ambitious initiative underscores Mercedes-Benz’s commitment to creating a comprehensive and user-friendly EV ecosystem. The Charging Network will be open to electric vehicles of all brands, ensuring universal accessibility and promoting the broader adoption of electric mobility. Intelligent charging technology will enable vehicles to charge at their maximum rate, minimizing charging times and enhancing convenience for EV owners. Mercedes-Benz aims to set a new standard for EV infrastructure, providing a fast, reliable, and sustainable charging solution for electric vehicle drivers worldwide.
Digital Innovation: Over-the-Air Updates and MB.OS
Mercedes-Benz is also pushing boundaries in digital innovation, with over-the-air (OTA) updates playing a key role in enhancing the customer experience. An extensive package of new features, including Dolby Atmos®, new voice functionalities with NewsFlash, and enhanced passenger display content, will be rolled out via OTA updates starting in September 2023 for select models equipped with the second generation of MBUX. Furthermore, Place Details powered by Google will be made available for vehicles with the first generation MBUX2.
These OTA updates demonstrate Mercedes-Benz’s commitment to continuously improving its vehicles and providing customers with the latest features and functionalities throughout the vehicle’s lifecycle. MB.OS, the new operating system debuting in the Concept CLA Class, will further amplify this digital integration, promising a seamlessly connected and personalized user experience across all aspects of vehicle operation and interaction.
The Icon Goes Electric: Electric G-Class Preview
The iconic G-Class, a symbol of off-road prowess and unmistakable design for over 40 years, is entering the electric age. Following the Concept EQG reveal in 2021, Mercedes-Benz showcased a camouflaged prototype of the all-electric G-Class at IAA Mobility 2023, offering a glimpse into the future of this legendary vehicle.
The electric G-Class is poised to retain its distinctive silhouette and off-road capabilities while embracing a zero-emission powertrain. Mercedes-Benz aims to preserve the unique DNA of the “G” while leveraging electric technology to enhance its performance and broaden its appeal in a rapidly evolving automotive landscape. The unveiling of the prototype signifies that the electric transformation of this icon is in its final stages, with its world premiere anticipated next year.
AMG GT Concept E PERFORMANCE: Electrified Performance
Mercedes-AMG, the performance division of Mercedes-Benz, is also embracing electrification, previewing a GT Coupe model with the Mercedes-AMG GT Concept E PERFORMANCE at IAA Mobility 2023. This concept car showcases AMG’s commitment to delivering exhilarating performance in an electrified era.
Leveraging technology transfer from the Mercedes-AMG PETRONAS F1 Team, the GT Concept E PERFORMANCE features a hybrid system that combines a potent V8 engine with an Electric Drive Unit on the rear axle, delivering a combined output exceeding 800 hp. The AMG GT’s High Performance battery is designed as a plug-in solution, offering both electric driving capability and the flexibility of charging at AC charging stations. This concept demonstrates AMG’s dedication to pushing the boundaries of performance while embracing sustainable technologies.
Experiencing Electric Mercedes-Benz: IAA Experience
To allow visitors to experience the electric future firsthand, Mercedes-Benz participated in the IAA Experience, offering test drives in its latest fully electric and plug-in hybrid models. A highlight of the IAA Experience was the rare opportunity for passenger rides in the VISION EQXX, the groundbreaking Mercedes-Benz electric hypermiler known for its exceptional range exceeding 745 miles.
The IAA Experience provided a valuable platform for attendees to engage with Mercedes-Benz’s electric vehicle lineup and witness the advancements in EV technology and performance. Offering rides in the VISION EQXX further underscored Mercedes-Benz’s leadership in electric vehicle innovation and its commitment to pushing the boundaries of range and efficiency.
Expert Insights: Summit Talks at IAA 2023
Mercedes-Benz also hosted a series of Summit Talks at its exhibition area, providing trade visitors with insights into the brand’s strategic direction and technological advancements. Executives like Markus Schäfer (Chief Technology Officer), Gorden Wagener (Chief Design Officer), and Britta Seeger (Board Member for Marketing & Sales) led discussions on topics ranging from iconic and tech luxury to pioneering technology and customer experience transformation. Ulf Zillig (Vice President Group Research, Sustainability & R&D Functions) and Jana Krägenbring-Noor (Head of Environmental Sustainability) also presented on Mercedes-Benz’s progress towards its Ambition 2039 sustainability targets.
These Summit Talks highlighted Mercedes-Benz’s commitment to transparency and thought leadership, offering valuable perspectives on the key trends shaping the automotive industry and the brand’s strategic response to these evolving dynamics.
Conclusion
At IAA Mobility 2023, Mercedes-Benz showcased its vision for an electric and digital future, firmly rooted in its enduring legacy of “Defining Class since 1886.” From the groundbreaking Concept CLA Class and the MMA platform to the expansion of its electric vehicle lineup and the development of a global Charging Network, Mercedes-Benz demonstrated its unwavering commitment to innovation and its leadership in the automotive industry. As the company continues to embrace electrification and digital transformation, it remains guided by the same pioneering spirit that propelled Carl Benz to invent the automobile 137 years ago, ensuring that Mercedes-Benz will continue to define automotive class for generations to come.
